Rejecting the notion that average consumers care about or understand the details of brewing quality/authentic beer parallels the spirit with which those same consumers drink it. The result is despite not learning anything about the history of the company or the details of their process, fun is reinforced and I want to drink this beer.
nurble reblogged this from nickdouglas and added:
That’s right, people: Beer is not wine. Nor is it sake, or port, or scotch. I drink it ‘cause I like to, and the nice...
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nickdouglas reblogged this from simonf
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