Robin writes a book: Naming characters with Google AdWords Robin Sloan wanted to test some character names. So he bought seven Google ads on keywords like mystery, detective story, and Sherlock Holmes. Each ad used a different name for his character. Some names did better than others.

Robin writes a book: Naming characters with Google AdWords

Robin Sloan wanted to test some character names. So he bought seven Google ads on keywords like mystery, detective story, and Sherlock Holmes. Each ad used a different name for his character. Some names did better than others.

  1. sparqman reblogged this from somethingchanged
  2. somethingchanged reblogged this from nickdouglas
  3. driveafasterrumblr reblogged this from nickdouglas
  4. hiten reblogged this from rafer
  5. rafer reblogged this from nickdouglas and added:
    Rafer sez: Great, cheap market research.
  6. brit reblogged this from nickdouglas and added:
    Love this concept. AdWords:...new mass surveying tool.
  7. nickdouglas posted this