A stunning presentation (after the first three skippable minutes) about how the power of triggering certain psychological reactions earned billions of dollars for Facebook game makers.
The last few minutes are a little story of Future You, who will get points for brushing your teeth, points for your kid doing well in school, points for taking public transit and points for paying attention to ads.
Basically this game designer gets us halfway to Cory Doctorow’s concept of whuffie.
DICE 2010: “Design Outside the Box” Presentation Videos - G4tv.com
